Timber Press is dedicated to sharing the wonders of the natural world by publishing books from experts in gardening, horticulture, and natural history. Founded in 1978, Timber Press is internationally recognized as the leading gardening publisher. Because I found interesting in the name of the publisher, I started doing some research about the timber features and why they named the publisher as timber. Throughout the study, I have learned that excellent timbers have strength, durability, hardness, and uniform structure. The actual meaning of the timber is also 1 (A stage in the process of wood) 2 (Wood prepared for use in building and carpentry) 3 (A wooden beam or board used in building a house, ship, or other structure). Based on the research, I came to the idea that Timber Press is a house or stage where brings many beautiful books to people’s lives. I further developed the visual system based on the concepts of “Frame House, Stage, Base, and Uniform Structure.”