We have developed the concept and designed the landing page, email, direct mail, and site marketing materials for Discover Financial Services, with a focus on Apple Pay. After learning from testing, we have designed landing pages with educational steps. Our goal is to educate users about the benefits of using their Discover card with digital wallets to enhance usability. Across all materials, we utilize Discover's new brand secondary color and create a clean design system that aligns with the Apple brand. Through this approach, we effectively communicate clear messages with elevated visuals, and educate users about the benefits and rewards of using discover card with digital wallets.
Roles Visual Designer
Company MCD Partners
Client Discover Financial Services/Apple